WeWOOD makes eco-friendly watches and timepieces from recycled scrap-wood that use state-of-the-art Miyota movements. WeWOOD works with tree-planting-partners 'American Forests' and 'Trees For The Future'. Through their work with these organizations, they aim to restore the environment by planting a tree every time one of their watches is purchased. As of 2011, they have planted over 300,000 trees. They believe that keeping our environment healthy, will keep people happy and in good health.